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By Jennifer Wingard

Branded our bodies, Rhetoric, and the Neoliberal Nation-State, by way of Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and the way in very direct, fabric methods it harms the our bodies of a few of the us’ such a lot susceptible occupants. The e-book is written at a second whilst the promise of the liberal country country, within which the govt. purports to deal with its electorate via social welfare courses financed by means of country cash, is eroding. at the moment, kingdom guidelines are outlined by means of neoliberal governmentality, a kind which privileges privatization and person own accountability. rather than the promise of citizenship and the protections that include it, or “the American Dream” to take advantage of a extra universal euphemism, the nation makes use of yes our bodies that might by no means be accredited as voters as an underclass in carrier of capital (think “Guest employee Programs”). and people underclassed “bodies” are pointed out via branding.
In order to illustrate simply how destructive branding has develop into, Wingard deals readings of key items of laws on immigration and GLBT rights and their media reception from the earlier two decades. by means of displaying how manufacturers are assembled to create affective threats,
Branded our bodies, Rhetoric, and the Neoliberal geographical region articulates how risky the branding of our bodies has develop into and gives rhetorical thoughts which could fix the wear and tear to our bodies as a result of political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the countryside. It makes an attempt to explain how the kingdom kingdom makes use of manufacturers to ahead its claims of equality and freedom all of the whereas condemning those that don't “fit in” to specific different types valued through the neoliberal state.

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Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies/Pedagogy/Activism) by Jennifer Wingard

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