By Andrew T. Duchowski
This ebook makes a speciality of video-based, corneal-reflection eye trackers – the main broadly on hand and reasonable kind of method, and takes a glance at a few fascinating and not easy functions in human elements, collaborative platforms, digital truth, advertising and marketing and advertising.
The 3rd version has been widely revised and prolonged, and contains new chapters on calibration accuracy, precision and correction; complicated eye circulation research; binocular eye circulate research; functional gaze analytics; layout; GIS.
Opening with valuable heritage details, together with an advent to the human visible procedure and key concerns in visible conception and eye stream, the writer then surveys eye-tracking units and gives a close creation to the technical standards worthwhile for fitting a process and constructing an software program.
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Eye Tracking Methodology: Theory and Practice by Andrew T. Duchowski