MR. BEAUTY: AN AFFAIR WITH THE BEAUTY INDUSTRY by Robert Montagnese PDF

By Robert Montagnese

The good looks enterprise is a multibillion-dollar the place regularly evolving product innovation, big name endorsements, and marketplace study compete for women’s realization, loyalty, and funds. Product and corporate luck or failure is determined by competently analyzing what girls wish and offering it in a well timed and engaging type.

Robert Montagnese is a thirty-year veteran of the wonder undefined. Dubbed “Mr. attractiveness” through good looks journal publishers, Montagnese devised an easy yet groundbreaking technique of enticing with the shoppers purchasing the sweetness items promoted throughout all channels of media: he truly talked to the shoppers themselves.

Signing up as an Avon revenues consultant on the company’s East Harlem, manhattan, recruiting headquarters, Mr. attractiveness set out with attractiveness pamphlets and samples in hand to find how girls consider approximately beauty treatment.

What he discovers varieties the foundation of Mr. Beauty. Montagnese interviews over 100 ladies as they candidly talk about attractiveness manufacturers, product innovation, megastar price in advertising, and different issues of curiosity to an individual within the attractiveness undefined.

Rich in new insights into beauty treatment, Mr. Beauty is an enjoyable, revealing, and occasionally stunning examine on women’s attitudes in the direction of beauty—and an that survives through promoting attraction.

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MR. BEAUTY: AN AFFAIR WITH THE BEAUTY INDUSTRY by Robert Montagnese


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